◖Our story
आत्मा
hindi (aatma)
soul
AATMA STUDIO was born on the shores of the sacred lake of Pushkar, during a soul-stirring first trip to India.
Pushkar is a town that seems touched by magic—its energy is unlike any other place on earth. Mystical and spiritually charged, Pushkar's narrow streets are alive with colors, sounds, and aromas that linger with you long after you leave. The atmosphere invites exploration, reflection, and is here that the first inspiration for Aatma Studio took form..
our reveal
During that time, we discovered the fascinating world of traditional Indian textiles and, in particular, the ancient art of block printing.
Block printing is an age-old technique passed down through generations, each piece of cloth bearing the unique mark of the artisan’s hand. In this intricate process, skilled craftsmen use wooden blocks, intricately carved with patterns, to press natural dyes onto luxurious, lightweight fabrics.
The result is a fabric that isn’t just beautiful but is a piece of living history, crafted with time, care, and precision.
our vision
Inspired by the breathtaking artistry and vibrant colors of Rajasthan, we set out to bring this textile tradition to Europe.
Aatma Studio was born with a vision: to share India’s textile story with the world in a way that blends seamlessly with modern aesthetics.
Each piece in our collection maintains the authenticity and beauty of traditional block printing while embracing clean, timeless silhouettes that fit effortlessly into western wardrobes.
our first collection
This is when we decided to launch our Shakti Collection ~ a whole selection of garments made with rajasthani block print cotton.
Our materials are chosen with the utmost care; each fabric is 100% lightweight cotton designed to flow with the body while keeping you cool and comfortable.
The pigments are entirely natural, sourced to ensure each color is as earth-friendly as it is eye-catching, reflecting the vibrant hues of Rajasthan’s landscapes.
This is just the beginning of our journey.
With each collection, we look forward to bringing more unique crafts and traditions from India, connecting two worlds through timeless, conscious fashion that honors the soul of its origins.
Behind each collection name, we strive to reveal a piece of Indian culture, offering a glimpse into the rich heritage and stories that inspire our creations.